AGG Talks: Cross-Border Business
Our podcast series, “AGG Talks: Cross-Border Business,” is hosted by Mike Burke, AGG Corporate partner, leader of the Ireland & Northern Ireland practice, and administrative partner of the firm’s Washington, D.C. office. Mike is joined by fellow AGG attorneys and experts in international business to discuss legal issues impacting both inbound and outbound foreign investment.
AGG Talks: Cross-Border Business
A Business Leader's Guide to Cross-Border Trademark Protection
In this episode, Mike Burke, AGG Corporate partner and chair of the International Practice, sits down with Bri Falcon, AGG Litigation & Dispute Resolution and Intellectual Property of counsel. Mike and Bri discuss the territorial nature of trademark rights and the benefits and limitations of the Madrid Protocol, offering practical guidance for businesses expanding internationally. The conversation explores strategies for prioritizing key jurisdictions, conducting clearance analysis, and avoiding common pitfalls such as trademark squatting and “central attack” risks, helping companies protect their brand assets as they grow.